Strengths Coaching Blog

Friday, May 19, 2017

Coaching Millennials - Called to Coach S5E16

On a recent Called to Coach, we spoke with Gallup-Certified Strengths Coach, Bryant Ramirez.

Intro from host Saurav Atri

  • Bryant’s Top 5 = Ideation, Woo, Communication, Strategic, Activator
  • He has coached in North America, Asia, Europe and Africa
  • Gallup-Certified Strengths Coach currently based in the Philippines
  • Founded, a coaching practice focused on millennials
  • He is also a millennial himself


  • Coaching has been an integral part of my own development
  • I always asked my own coached - how can I bring my true self to the workplace?
  • StrengthsFinder has helped me do this
  • I see all of my Top 5 working together especially when I travel
  • My secret sauce is Communication
  • As a coach I can now help individuals the way I’ve been helping businesses
  • SF gave me a new language and I want to bring it to millennials
  • Have you heard of Quarter-life crisis – it’s a challenge that millennials are facing, what do they want to do with their life after school?
  • We are in an age where information is much easier to get, you can get answers immediately, but are these answers solutions?
  • I faced my QLC recently; what is the next step for me - continue as a consultant or get a new job or start my own company or go to grad school? I went to grad school
  • My business school experience gave me the opportunity to learn more about myself
  • My call to action is to convert what I’ve learned in the consulting world into coaching
  • I am a millennial and identify closely with them; I want to dig into the science about millennials
  • Gallup’s report on millennials gave me a lot of insight
  • 87% rate that professional development/career growth opportunities as important to their job
  • There is the image that they “hop around” - this isn’t really from lack of commitment but from wanting to learn more
  • 55% are not engaged at work
  • I want to coach not just millennials but people who work with millennials so they can understand each other better
  • Reframe the way millennials look at work; they want a coach to guide them; but they want to do their own thing; they want to be held accountable more frequently and focus on strengths rather than improvement areas/weaknesses
How can strengths-based development be geared and framed for millennials?
I do it in 3 ways: use trends from Gallup; strengths innovation; and our own strengths as coaches and how to integrate them.

Trends from Gallup

  • 3 of the 5 top strengths – millennials share achiever, learner and responsibility with other generations so they are not that different
  • We want the same things, we’re just framing it differently
  • 2 strengths have shifted up – empathy and adaptability
  • We’re not just looking for a paycheck, we want to build purpose and help others grow
  • We want to make an impact – how can we tap into empathy and adaptability

Strengths innovation – lead your life with your talent

  • Our talents filter our world
  • Be yourself with authority
  • You already have the wiring to be the greatest you – build authority, intentionality into it
  • Build your Top 5 into a meaningful call to action
  • One client said he didn’t see how empathy is valued in the business world; had a lengthy discussion; new role as a manager in an international environment
  • Individualization really stood out in him; I asked him how does it work with empathy?
  • Within an hour he was able to name it and claim it; he can acknowledge the value of each team member and the impact they make; and I can sense what they are feeling without asking them
  • Theme dynamics is my favorite
  • Tap into our strengths and ourselves with authority – that’s where we shine as coaches
  • It’s all about re-framing how you’re looking at your goals in life and broadening it
  • I want to unbuckle the notion that you have to be something practical with money
  • I call these Quests – this way of re-framing opportunities in life
  • When we’re overly focused on the destination, we lose track of the opportunities in the journey
  • Talked about the book “The Power of Now” by Eckhart Tolle
  • Live in the now but keep track of where I want to go

How do I go through a quest?

  • Re-frame how we look at making progress
  • One of my biggest influences is Bono in U2; I want to be him; he has to learn to sing, write music, develop a stage presence; how can I learn from that?
  • I sang at a karaoke bar – developed stage presence; developed a skill while having fun
  • How do I bring a message to an audience? – doing this webcast and other podcasts
  • It’s not new, but a re-frame; you can design the life you want; build your life direction and move towards a life goal learning along the way

What is your advice to others who want to develop a coaching career?

  • I’ve done a lot of mentoring, but coaching allows me to be the change agent
  • What is my value proposition? I’m a millennial, I’m learning more about what makes a tick so I can help others
  • Ask yourself - What makes you tick? What is your style? You will learn that through your Top 5
  • How do I build credibility?  I’m Gallup certified; I have an MBA; but tapping into my talents will give me the best leg up
  • Jim asked - How do you use themes to break down the fear barrier?
  • I bring in design-thinking methodology (based on human needs not just tech specs) and it requires empathy
  • Empathize with yourself; build a prototype (first phase of design-thinking)
  • Jim asked about mission and purpose – can they be used for prototyping?
  • Build a vision for yourself - What’s your mission statement? Value statement?
  • First understand what value you want to add and how the themes become an integral part of the language, use it to write your resume and cover letter
  • Individualization is one of my dominant themes; I focus totally on the person I’m coaching at the time; I tailor the session to them; pluck out tools relevant to this person
  • Jim asked about coaching in the “Gig economy” – some people have 3 or 4 different jobs; is coaching taking on a different flavor? A different construct?
  • Yes because we have so many tools – Whats App; Google Hangouts – you don’t need a phone call to interact; Google slides is one of my best friends; my line is always open
  • Instead of a 30-minute conversation on Tuesday, there will be mini conversations; I think it has to be the way of the future; attention spans become shorter; time is difficult to schedule; I encourage asynchronous communication; need to be comfortable that it may not be real-time

    Don't miss out on the 2017 CliftonStrengths Summit in Omaha, Nebraska on July 17-19. Register today!

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    Bryant Ramirez, Your Quest Coach, is a Gallup-Certified Strengths Coach based in New York City. He founded, a coaching practice focused on helping millennial build life direction. Strengths-based development is a core pillar of his coaching methods. Bryant has a decade of experience in the business world and has worked as a management consultant for a global ‘Big 4' firm. His coaching style mirrors his approach to business: assertive, solutions-oriented, and driven by action. He holds an M.B.A. from the University of Texas at Austin.

    Bryant’s signature themes of Ideation, Woo, Communication, Strategic, and Activator have guided both his approach business strategy and a life-direction coaching. By evangelizing StrengthsFinder to Millennials, Bryant aims to bring greater self-awareness about their innate talents and enable the next generation of our society’s decision makers to maximize their full potential.

    Bryant’s top five CliftonStrengths are: Ideation | Woo | Communication | Strategic | Activator

    Gallup-Certified Strengths Coach, Cheryl S. Pace, contributed to this post.

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