Since discovering the Clifton StrengthsFinder, Yeang Cherng has focused on leading his clients from strengths discovery to a strengths transformation. He pushes them beyond the moment of wonder and surprise at finding out their strengths to a point where strengths can change their lives. The goal of strengths for Yeang Cherng is not just self-discovery, but to be the vehicle to propel them forward personally and professionally.
Yeang Cherng spent 12 years in the non-profit sector of Singapore. He worked for an organization that promoted cyber wellness for youth -- teaching them the benefits and perils of the Internet and video games. He would often hold interventions for young people who spent so much time on the Internet or playing video games that it harmed their scholastic and social lives. He found that knowing the strengths of these young people was key to successful intervention. He could help them diversify their activities by finding pursuits they would enjoy, and that fit their strengths. This helped to end their addiction to the Internet and video games and set these young people up for long term success.
Yeang Cherng is also one of a select group of international coaches who has completed Gallup’s Coaching Entrepreneurial Talents course, which focuses on using the EP10 assessment to identify entrepreneurial talents. He has partnered with two people in Singapore to build a large entrepreneurial coaching business, and they often use the EP10 assessment as an initial "quick look" tool for their clients. Then, they use the Clifton StrengthsFinder to help their clients understand more about themselves and their teams. As he does with all his clients, Yeang Cherng tries to push these entrepreneurial clients to experience a strengths transformation.
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Yeang Cherng Poh is the Director and Principal Consultant at Kingmaker Consultancy Pte. Ltd. He holds a Masters of Mass Communication and is both a Gallup-Certified Strengths as well as a member of the pioneering group of Entrepreneurial StrengthsFinder coaches in the world. Yeang is a leading practitioner-researcher of evidence-based programmes for risky online behaviour. He pioneered the Cyber Wellness Movement in Singapore and served on the advisory committees for the Media Development Authority (MDA) from 2002 to 2007.