Strengths Coaching Blog

Wednesday, December 3, 2014

[Recap] Called to Coach: Dr. Tim O. Peterson

On the latest episode of Called to Coach, we hosted Dr. Tim O. Peterson, Professor of Management and Associate Dean of North Dakota State University’s College of Business.



Dr. Peterson first discovered his strengths 15 years ago when he read First, Break All the Rules. Having been enlightened by what the book had taught him, he told his business students to return their textbooks because they were going to use this book instead. He says that, although his students were a bit puzzled by the move, he knew it was important that they learn the concept of hiring for talent and aligning that talent to business outcomes.

In 2001, Dr. Peterson started teaching strengths with MBA students. He wanted to help them understand the value of their strengths and how to maximize their talents in their careers and postgraduate lives.

As an early adopter of the Entrepreneurial StrengthsFinder, Dr. Peterson recognized that he had a responsibility, given his professional position, to teach college students the benefits of discovering their innate entrepreneurial talents. Entrepreneurs create jobs, and his goal is to light an entrepreneurial spark in some of his students to see that job creation continues to grow.

To hear more about Dr. Peterson and how he teaches with strengths and uses the Entrepreneurial StrengthsFinder in his curriculum, watch the full video above and the short video below.


Continue the coaching conversation on Facebook and Twitter. It’s a great way to network with others who share your passion for strengths.

Join us for the next Called to Coach on Friday Dec. 5, at 1 p.m. EST (-0500 GMT), when we will host Gallup-Certified Strengths Coach Austin Suellentrop.

Dr. Peterson serves as Co-Director of the Legacy Program, the premier leadership program at NDSU’s College of Business. He is a Certified Strengths Educator and Enterprise coach with research interests in leadership, work-life competencies, the scholarship of teaching and the application of informational technology to organizational issues.


Dr. Peterson’s top five strengths: Activator | Focus | Futuristic | Learner | Command.

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