The CliftonStrengths Coaching Blog is a resource for those who want to help others truly understand their strengths and learn how to use them. Gallup experts and outside contributors share tactics, insights, and strategies to help strengths coaches maximize the talent of individuals, teams, and organizations everywhere.
On the latest episode of Called to Coach we hosted Roy Spence, Co-Founder and Chairman of GSD&M, a leading national marketing communications and advertising company. Roy is also Co-Founder and CEO of The Purpose Institute, a consulting firm that helps people and organizations discover and live their purpose.
At an early age, Roy had been taught to live a strengths-based life. Amid missteps and shortfalls, he came to realize that his time would be much more fruitful if he focused on and developed his greatest talents, rather than attempting to correct his weaknesses. It wasn’t until later on in life that Roy took the Clifton StrengthsFinder assessment, which resulted in an instant sense of self-realization and purpose.
Roy talked about building relationships through strengths. He said that when people develop and shape client relationships through their innate talents, they have the opportunity to deepen those relationships and become a confidant to others. Relationships among confidants, Roy points out, contain no fear or deception because the individuals involved are comfortable in their strengths, without trying to hide behind a facade.
Building strong relationships with clients is key, but it is just as critical with coworkers. It’s important to know your colleagues’ strengths, because there is likely someone who thrives in an area in which you struggle. A collection of these symbiotic relationships creates a “culture of shorthand,” which builds trust and encourages teamwork.
To hear more about Roy and how he promotes the use of strengths in his business endeavors and personal life, watch the full video above.
Keep the coaching conversation going at the Called to Coach Facebook page. It’s a great way to network with others who share your passion for strengths.
Roy has been named Ad Man of the Year and Idea Man of the Century, and has been interviewed by The Wall Street Journal, USA Today, The New York Times, BusinessWeek, U.S. News & World Report, Esquire, Fast Company, INC. and FORTUNE for his perspectives on advertising, marketing, and finding and fulfilling an organization’s purpose.
Roy’s top five strengths: Strategic | Arranger | Maximizer | Relator | Responsibility.