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Friday, September 12, 2014

Gallup Called to Coach: Roy Spence - Season Two Episode Eighteen

On the latest episode of Called to Coach we hosted Roy Spence, Co-Founder and Chairman of GSD&M, a leading national marketing communications and advertising company. Roy is also Co-Founder and CEO of The Purpose Institute, a consulting firm that helps people and organizations discover and live their purpose.

At an early age, Roy had been taught to live a strengths-based life. Amid missteps and shortfalls, he came to realize that his time would be much more fruitful if he focused on and developed his greatest talents, rather than attempting to correct his weaknesses. It wasn’t until later on in life that Roy took the Clifton StrengthsFinder assessment, which resulted in an instant sense of self-realization and purpose.

Roy talked about building relationships through strengths. He said that when people develop and shape client relationships through their innate talents, they have the opportunity to deepen those relationships and become a confidant to others. Relationships among confidants, Roy points out, contain no fear or deception because the individuals involved are comfortable in their strengths, without trying to hide behind a facade.

Building strong relationships with clients is key, but it is just as critical with coworkers. It’s important to know your colleagues’ strengths, because there is likely someone who thrives in an area in which you struggle. A collection of these symbiotic relationships creates a “culture of shorthand,” which builds trust and encourages teamwork.

To hear more about Roy and how he promotes the use of strengths in his business endeavors and personal life, watch the full video above.

Register now for the next Called to Coach on Friday, Sept. 19, at 1 p.m. EDT when we will host Gallup Consultant Maika Leibbrandt.

Keep the coaching conversation going at the Called to Coach Facebook page. It’s a great way to network with others who share your passion for strengths.

Roy has been named Ad Man of the Year and Idea Man of the Century, and has been interviewed by The Wall Street Journal, USA Today, The New York Times, BusinessWeek, U.S. News & World Report, Esquire, Fast Company, INC. and FORTUNE for his perspectives on advertising, marketing, and finding and fulfilling an organization’s purpose.

Roy’s top five strengths: Strategic | Arranger | Maximizer | Relator | Responsibility.

Register for future webcasts.

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